Conference Sessions by Track

The Business of Content on Mobile Devices
October 6 - 7, 2008
San Jose Marriott | San Jose, CA

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October 6 - 7, 2008
San Jose Marriott | San Jose, CA

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Conference At-A-Glance | Sessions by Day/Time | Sessions by Track | Faculty

Track: MOBILE MEDIA TRACK
MONDAY, OCTOBER 6
10:00AM - 10:50AM:	The Garden Walls Are Crumbling
11:15AM - 12:00PM:	Big Brands Take It Local
1:00PM - 1:50PM:	Mobile Social Networks: Your World in Your Pocket
2:00PM - 2:50PM:	The Mobile Games People Play
TUESDAY, OCTOBER 7
10:00AM - 10:50AM:	How To Mobilize Existing Content
11:15AM - 12:00PM:	Location, Location, Location
1:00PM - 1:50PM:	TV On Mobile: Is there really an audience?
2:00PM - 2:50PM:	Mobile Music Has Just Begun
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Track: MOBILE BUSINESS/MARKETING TRACK
MONDAY, OCTOBER 6
10:00AM - 10:50AM:	Mobile Advertising Models: What Works, What Doesn't
11:15AM - 12:00PM:	Streaming Video To The Mobile Consumer
1:00PM - 1:50PM:	Mobile Marketing As Part Of The Big Picture
2:00PM - 2:50PM:	How To Make Money From Mobile Content
TUESDAY, OCTOBER 7
10:00AM - 10:50AM:	The Business Case For M-Commerce
11:15AM - 12:00PM:	Open Access: What Does It Really Mean?
1:00PM - 1:50PM:	Mobile Messaging 2.0
2:00PM - 2:50PM:	The iPhone Phenomenon: How It Changed the Mobile Industry

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